When we refer to personal data (or personal information) we mean any information of any kind relating to an identified or identifiable natural person.
It is a natural person who can be identified directly or indirectly, in particular by reference to an identification number or to one or more factors specific to his or her physical, physiological, mental, economic, cultural or social status.
For the purposes of the GDPR, we are the data controller.
II. THE PURPOSES OF PROCESSING YOUR PERSONAL DATA
2.1. In General
Our mission is to constantly improve our App and provide you with new experiences. As part of this mission, we use your information for the following purposes:
(a) To make our service available. We use information that you submit and information that is processed automatically to provide you with all requested services.
(b) To improve, test and monitor the effectiveness of our App. We use information that is processed automatically to better understand user behaviour and trends, detect potential outages and technical issues, to operate, protect, improve, and optimize our App.
(c) To provide you with interest-based (behavioural) advertising or other targeted content. We may use information that is processed automatically for marketing purposes (to show ads that may be of interest to you based on your preferences). We provide personalized content and information to you, which can include online ads or other forms of marketing.
(d) To communicate with you. We use the information we have to communicate with you through newsletters, i.e. to send you marketing notifications, receive your feedback about our App experience, and let you know about our policies and terms. We also use your information to respond to you when you contact us.
2.2. Further Information on How We Process Face Data
Allowing its Users to compare any face with the celebrities and find out which celebrity they look like, My Ancestry – Celebrity Look Alike inevitably requires face data to make such comparisons. In order for this functionality to be possible, the app requires access to your device’s camera and/or photos already stored in your device. This access can be toggled on or off at any time in your device’s settings.
In doing so, we use a third-party algorithm offered by famousdetails.com . The method detects the faces in the image provided by Users and extracts facial features into a feature vector. Later, extracted feature vectors are used to perform face match.
The camera images and resulting data (feature vectors) are only used for the purposes of comparison. Once a session is complete we do not retain any of this facial data. Facial data is never stored to a disk. We do not perform facial recognition on your facial data.
The app does not sync face data to a server or cloud. It is only transferred to and processed by Amazon Rekognition to obtain feature vectors from the face data provided and search celebrities collection for matching faces.
In addition to famousdetails.com, we use free API service offered by a trusted third-party sightengine.com. Based on that images are neither stored nor used by the third-party service provider for improving the model or underlying algorithm.
The app does not sync face data to a server or cloud. The camera images and resulting data (feature vectors) are only used for the purposes of comparison. Once a session is completed we do not retain any of this facial data. Facial data is never stored to a disk. We do not perform facial recognition on your facial data.
2.3 HOW LONG WE USE YOUR PERSONAL DATA